Hi! I’m Ty. I lead a team of marketing professionals to drive lead generation, beginning stages of sales enablement, track campaign metrics and improve the overall sales funnel for global stakeholders through various marketing channels.

How do I do all of that tactically? I specialize in marketing automation, lead nurturing, marketing database management, product trials, and the user journey from discovery to paid customer.

When I’m not working you can find me hanging out with my wife at the movies, playing with our Boston terriers – Bruiser and Deuce, or outside doing something because I need a break from being indoors.

Resume

ARGUS MEDIA
Global Head of Marketing Operations

Nov, 2016 – Current

Direct an end-to-end marketing team generating leads, tracking sales metrics, and ensuring increased global sales. Monitor and strengthen relationships with key stakeholders to improve company revenue. Unveiled and maintain the company website and marketing automation platform. Manage video content development for social channels. Recruit and hire digital marketing team members to increase headcount. Organize more than 60 webinars annually ensuring improved annual metrics and exceeding benchmarks. Create marketing nurture campaigns for services across 12 markets. Develop marketing strategies for bi-directional synchronization with global CRM.

Key Achievements:

• Improved internal marketing process creating better strategic processes through reorganization of the digital marketing team.
• Introduced and developed custom storage for customer subscription data, offline conference data, and webinar activities.
• Enhanced process documentation and improved training for marketing platforms by developing internal websites and knowledge bases.
• Presented and launched a global automation process using business intelligence tools for campaign reporting.

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